Boycot P&G Day of Action 2010
Global Boycott Procter & Gamble Day XIV
Saturday May 8 2010
Please unite with fellow activists for our fourteenth Global Boycott P&G Day on Saturday 8th May 2010 to expose the callous animal testing practices of the world’s largest consumer goods corporation, and makers of Herbal Essences.
With your help, we can give millions of consumers the information they need to vote with their purses and help save innocent animals from deadly poisoning tests. If we want to protect animals, it’s vital to empower consumers to pressure companies like P&G directly.
Hurtful Essences
This year, in order to ramp up the effectiveness of this day of action, we’re encouraging our fellow campaigners to focus on one of P&G’s most infamous brands - ‘Herbal Essences’. We launched the boycott of Herbal Essences (a P&G hair care brand) in July 2008 when we revealed that P&G scientists had poisoned and killed over a thousand animals and their babies in a gratuitous test for a chemical ingredient (butylparaben) already in use by humans for decades.
We have found that targeting this recognised brand name has made a significant difference to the success of the campaign. Interestingly, narrowing the focus actually makes it easier for many more people to make the first step to compassionate enlightenment as they begin to discover the true horror of the whole animal testing industry.
What You Need To Do
Please get involved by organising or helping with a Boycott P&G event in your area. Click here for a downloadable in-depth guide to participating in Global Boycott P&G Day.
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